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Press Release Template

IMPORTANT NOTE: Before issuing a press release using this template, you must get approval from Google Marketing and PR. Please email to get approval. Please allow 5 business days for approval.

For launching a new app on the Apps Marketplace

XYZ app Now Available on the Google Apps Marketplace

[DATELINE] -- [Company] today announced it has added [xyz app] to the Google Apps Marketplace™, Google's online storefront for Google Apps products and services. [DESCRIPTION - e.g. Xyz app is a feature-rich web application that allows users to manage their data from anywhere in the world with just a browser and an internet connection. With xyz app, sales people can view their pipeline, generate reports and schedule meetings with clients using native integration with Google Calendar.]

[QUOTE - e.g.  "[Company] is committed to bringing the power of cloud computing to sales people, so integrating with Google Apps was a logical choice for us," says John Smith, company CEO. "By adding xyz app to the Google Apps Marketplace, we've made it extremely easy for Google Apps customers to get a powerful Business Intelligence web application that works seamlessly with their messaging and collaboration platform."]

[ABOUT xyz app - We suggest 2-5 sentences detailing the key value proposition of your app, how it integrates with Google Apps, and the benefit to users.]

The Google Apps Marketplace makes it easy for more than 4 million businesses using Google Apps to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead. To learn more, visit

[OPTIONAL - delete this paragraph from your press release if you do not wish to include it]:  Google Apps brings simple, powerful communication and collaboration tools to organizations of any size – all hosted
by Google to streamline setup, minimize maintenance, and reduce IT costs.  With Gmail (including Google email security, powered by Postini), Google Calendar, and integrated IM, users can stay connected and work together with ease. And, using Google Docs and Google Sites, which include word processing, spreadsheet, presentation and website creation tools, they can share files and collaborate in real-time, keeping versions organized and available wherever and whenever users work. 


Google, Google Apps Marketplace, Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites, and Google Video are trademarks of Google Inc.

Use this framework to create a release about your app’s TRUSTe certification for Google Apps Marketplace.

[Name of App] Receives TRUSTed Apps Data Privacy Certification for Google Marketplace Apps  

Vendor Headquarter City, State – Month XX, 2011 – [Your company name and company tagline] announced today that its [name of app] has received TRUSTed Apps Data Privacy Certification in the Google Apps Marketplace. TRUSTe certification demonstrates that [your company] follows TRUSTe’s privacy standards for the Marketplace apps in regards to the collection, storing, use and sharing of its users’ data and adheres to standardized best practices described at 

The TRUSTe certification makes it easy for IT buyers at businesses and schools to quickly assess an app’s data collection practices, improving and simplifying the app evaluation and purchase process. With TRUSTed Apps certification, organizations can be confident that [name of app] meets TRUSTe’s privacy program standards – an important consideration when purchasing a Marketplace app.

[Insert a paragraph with details about your app and the value it provides organizations/users as part of Google Apps Marketplace.] 

“Having [name of app] TRUSTed Apps certified for Google Apps Marketplace gives buyers more confidence to download our app, resulting in a higher number of installations,” said XXXX [your company]. “The TRUSTe seal enhances our credibility by immediately showing that we clearly communicate our data handling and privacy practices that are in alignment with recognized national and international privacy policy standards and frameworks.”

“TRUSTe’s customized certification program for Google Apps Marketplace makes privacy policies for web-based apps more transparent so that organizations can better determine whether an app is appropriate for their particular usage or not,” said Chris Babel, CEO, TRUSTe. “Becoming certified allows [your company] to differentiate its apps from others increasing the number of downloads from the Google Apps Marketplace.” 

About TRUSTed Apps Data Privacy Certification for Google Marketplace Apps
The TRUSTe trustmark is clearly displayed on the listing page for certified apps, and users only need to click on the logo in order to view the privacy policy for the app in more detail.

TRUSTe certification guarantees that TRUSTe has reviewed all data management practices of the app and verified that they meet TRUSTe’s program standards. TRUSTe’s program standards are based upon a combination of privacy frameworks such as the US-EU Safe Harbor, regulatory guidelines such as the Fair Information Practice Principles, industry standards and reports, such as the National Institute of Standards and Technology privacy and security report, and client and expert review.

To learn more about the program, go to

About [your company]
Insert boilerplate

About TRUSTe
TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels - including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is laid on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit


Media contact:
Tonja Aldis, Storyboard PR for TRUSTe (613) 608-5360