Sell Marketplace Apps‎ > ‎Marketing‎ > ‎

Grow Your Business

So you've launched your Marketplace app -- now what? The marketing tactics on this page will help you raise awareness of your app and drive customers to your Marketplace listing, leading to more installs and more revenue for your business.

Google AdWords is a cost-effective and highly scalable way to advertise your app. Check out the AdWords Learning Center and the AdWords Help YouTube channel to get started. 
Gain access to restricted Adwords (ie "google apps" or "gmail") by filling out this form.
If you choose to use your listing page as the adwords destination url, follow these guidelines:
Optimize Your Listing and Product Landing Page
(Haven't built a landing page yet? See the launch guide.) You should continuously optimize your product landing page to maximize clicks to your listing and installs of your app. 
  • Google Website Optimizer is a powerful website optimization tool that can help you refine your website to maximize performance.
  • The "Add to Google Apps" button provided Google branding for your site, and a clear call to action for users.
Create a video
Get your creative juices flowing with a video on our YouTube channel. Learn more

User Ratings & Reviews
Has a customer ever told you they just love your product? Ask them to write a review! Users can rate and review your integrated app right in your Google Apps Marketplace listing. It's a great way to show potential customers the value of your app, and will raise your app listing toward the top of search results, getting you more traffic.